Travel Inspirations
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Top Attractions in Toyama
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Amaharashi Coast
A view that has captivated poets since ancient times
The iconic view of Toyama Bay against the dramatic backdrop of the snowy Tateyama mountains is unforgettable. The Amaharashi Coast is said to be the best location to enjoy the view, which has been celebrated by poets and writers since the eighth century. Like a scene from a painting, Onnaiwa Rock—a charming islet topped with pine trees—emerges from the sea in the foreground, and the mountains loom 3,000 meters high in the distance. Photographers often visit the area at sunset to capture the island and mountains silhouetted against the golden light of the setting sun. The Amaharashi Coast has sandy beaches lined with pine trees, and is popular for swimming in summer, thanks to its family-friendly shallows and breathtaking views.
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Firefly Squid Sea Tourism: Come experience the firefly squids' magical light
A fantasy of light you can only see in Toyama Bay
This sea tourism attraction lets you see the firefly squid fishing activities unfolding at sea before dawn. The fishing season for firefly squid only lasts for a few months during the year. The only time you can see the firefly squid spawning at sea in spring is between April and May, just one short month. The firefly squid caught in the fixed nets will emit blue light, turning the still dark Sea of Japan into a magical world. Watching the spectacular light performance put on by the shimmering firefly squid is a moving experience that is only possible in Toyama Bay. The rising sun above the Tateyama Mountain range is also sure to be a memory you will not forget!
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Shinminato Kitokito Market
A beautiful view and local seasonal seafood!
Enjoy freshly caught seafood in the Shinminato fishing harbour. In the fish market you will see various types of delicious fresh fish, such as white prawns, red snow crab, firefly squid, yellowtail and Babylonia japonica. You can also tuck into the fresh seafood from the morning catch in the fish restaurant inside. There is also an array of local specialities available to buy inside. We have absolute confidence in the freshness and selection of the fish! Please try out our amazingly fresh fish! ***Imformation*** ★The “Toyama Buri Kani Bus” tour route. The bus brings you directly from JR Toyama Station to Shinminato. *More information can be found in the URL below. http://foreign.info-toyama.com/en/event/?event_id=57&ret_list_p=1
When to Go
Toyama is picture-perfect throughout the year, and each season has its own special highlights
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Updates
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2024.05.17
The historic “Tsuzawa Yodaka Andon Festival,” which originated in the Edo period, will be held again this year!
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2024.01.08
About Conditions of Tourist Facilities in Toyama Prefecture after 2024 Noto Earthquake
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2023.04.05
Visa and JCB touch payment is now available for Toyama Airport direct buses!